Create Content Buyers Find, Trust, and Act On.

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I help insurance and fintech companies create content that reaches the right buyers, explains complex products clearly, and supports sales across Google and AI search.

 

Your content should be doing more.

You’ve tried in-house writers, freelancers, and maybe AI tools. But the same gaps often remain: limited subject matter expertise, weak connections to sales, and no clear point of view.

Search behavior is changing, too. Buyers now use Google, ChatGPT, Perplexity, and other AI tools to research problems, compare options, and make decisions before they reach your site.

If your content doesn’t appear in those searches and answers, buyers have fewer chances to discover your company or understand why they should choose you.

Amy Beardsley insurtech content strategist

Turn expertise into influence.

I turn your company’s expertise and point of view into content that gets found, builds authority, and helps buyers make decisions.

With a decade of experience writing and strategizing for insurance and fintech companies, I understand the subject matter, the sales process, and the compliance realities that shape your content.

Here’s what that looks like:

  • Reaches the right buyers in Google and AI search
  • Builds authority around the topics that matter to your business
  • Makes complex products easier to understand and trust
  • Helps buyers move toward a decision
  • Focuses your time and budget on content with a clear purpose

Strategic content for insurtech.

The Strategic Content Roadmap

I solve your boring — or just underperforming — content problem. I analyze your existing content and audience data to identify the disconnect, then map who your buyers are, what they’re searching, and how to reach them across SEO and AEO. You get a 90-day editorial calendar with content that drives higher-quality leads and helps your sales team close faster.

How It Works

Need a place to start?

Content Opportunity Audit

I uncover the biggest gaps in your content, search, and AI visibility and show you where to focus first.

Start With an Audit

Already have a strategy?

Strategic Content Partner

I can stay involved through ongoing content strategy, advisory, optimization, and execution.

Talk About Ongoing Support

"Working with Amy has been a great experience."

Her ability to articulate questions and understand our business model to generate insightful and engaging content has had a great impact on our reach and website traffic. She has been a pleasure to work with and shows great attention to detail, along with a quick turnaround time. We would highly recommend her to others.”

– Jennifer Von Pohlmann, Sr. Director of PR and Content, ATTOM

"As someone who reads every piece of content on our website, it’s rare for an article to stand out to me."

“But Amy’s recent article did just that. I thoroughly enjoyed it! It was really engaging and informative. I loved the stylistic choices she made, and I thought it was a great article. I always know that her articles will be of the highest quality, and this latest piece was no exception.”

– Sara Getman, Editorial Assistant, Insurify

"Amy is a reliable professional who I can count on for quality content."

“She’s written several blog articles for me on a variety of topics, and she’s creative and resourceful. I enjoy collaborating with Amy because she takes the time to understand the topic and audience. She creates quality content without a detailed outline. I have worked with Amy for several years and give her my highest recommendation.”

– Marguerita Cheng, CFP®, Chief Executive Officer, Blue Ocean Global Wealth

"Thank you!"

“Thank you for being so fast, so reliable, and creating such sharp copy. You’re making this project SO much easier!”

– Michelle Delgado, Marketing Content Manager

Content Strategist | Insurtech Writer

Meet

Amy Beardsley

Your content shouldn’t need a decoder ring.

Most insurtech content falls into one of two traps — it’s either so technical that only an underwriter could love it, or so watered down that it doesn’t help your audience much. I fix that.

My specialties:

  • Insurtech content strategy and editorial roadmapping
  • SEO and answer engine optimization (AEO)
  • SME thought leadership via the Capture, Configure, Transfer framework
  • Compliance-aware content for regulated industries

I bring a legal background, a business degree, and 10 years of experience in insurance and fintech content to every engagement. That combination means I can navigate compliance without slowing you down, connect content to outcomes (not just keywords), and deliver content with fewer rounds of “that’s not quite right.”

And being one of the first content strategists to dig into how AI search tools handle regulated content gives me a perspective most people in this space don’t have yet.

Clients include insurance carriers, insurance comparison platforms, insurance software companies, fintechs, and financial advisory firms.

 

Bring me your content problem.

Whether your strategy has stalled, your content is underperforming, or you have no idea where to focus next, tell me what’s going on. I’ll help you figure out the right next move.

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