If you have a business, you know that compelling content can drive consumer engagement and increase sales. But what if you don’t have the time or know-how to research, write, and publish articles on your blog?
The solution is to find a writer. But where should you look to find a quality writer who can match your tone and content style? You have three options: hire an in-house writer, outsource to an agency, or hire a freelance writer.
In my experience, the best decision is to hire a professional freelance writer.
Because when you hire a professional freelance writer, you know who is writing for you. In-house writers might not have the skills to create compelling content, and agencies can lack consistency because you might get a different writer each time.
Freelancers produce higher quality content that captures your brand message and marketing goals again and again.
Here are five signs you should hire a freelance writer.
1. You don’t have time to create content
If you are a business owner, a freelance writer can handle things like SEO research, email marketing, and content strategy. That way, you can focus on running your business.
A professional freelance writer knows how to increase brand loyalty by making the customer feel closer to the business.
When you put an expert in charge of your content marketing, you give your readers the positive experience they’re looking for. Professional freelance writers know how to write content that turns leads into customers to help you reach your business goals.
2. Your website visitors aren’t converting
Your products and services provide a solution you know your prospective customers need and want. But if you don’t optimize your content, they might never know you exist.
You need more than website visitors to increase your sales. What you need is targeted content that captures their intent and interest to meet your customer where they’re at.
A freelance writer will draft content and create calls to action that take your customer through a journey to find the right products or services.
3. You want productive workflow with flexibility
When you hire a professional freelance writer for your business, you don’t have to worry about an unhappy employee. Freelance writers are independent contractors. They have a choice to work with you or not, and if they take you on as a client, it’s because they believe in your brand.
Freelancers also have a significant benefit over a full-time employee: increased flexibility. You can ramp the content up or down, depending on your business goals.
4. You’re short on office space
Hiring a freelance writer will save office space because you don’t need to provide furniture and equipment.
Full-time employees need a workstation, which can add up to expensive costs. But freelancers don’t come to your office, saving you space and money because they purchase their own supplies.
5. You want a better return on investment
A professional freelancer will do wonders for your business. They offer a better return on investment since they understand your industry, reach your customers, and deliver well-crafted content on time.
Are you ready to save time and get better business results? Book a discovery call with me today to find out how I can help your business attract customers and increase your traffic and sales with targeted content.