55% of marketers are already using generative AI for content creation, according to ​Skyword’s survey​ results that were released today. They expect it to reach 90% by mid-2025.

But it’s not without its challenges – nearly 3 out of 4 respondents have legal and security concerns…

That means the question isn’t “should I adopt GenAI,” but how to do it strategically.

How might AI help streamline your process? And how will you lead your team through this shift?

– Amy