| Anyone else get that fresh-start feeling in January? While everyone else is organizing their closets, let’s do something that’ll actually boost your bottom line – a quick content cleanup. Here’s a cheat sheet: 1. Double-check your Google Business Profile to make sure your contact details, hours, and website URL are correct. 2. Run a competitive keyword gap analysis to spot the terms your competitors are ranking for that you haven’t targeted yet. 3. Take a good look at who’s linking to you. Run a quick backlink audit to spot any new opportunities (or issues that need fixing). 4. Give your site a technical once-over. Check for broken plugins, wonky pages, missing meta tags, or broken links. 5. Size up your marketing landscape – review your plan against what’s happening in your industry and what’s changed internally. 6. Map out your next 90 days of content, including what you’ll create and when you’ll publish it. 7. Make sure your Analytics is tracking properly (because you can’t improve what you can’t measure). – Amy P.S. Want a free competitor keyword gap analysis? Just hit reply and ask! I’d love to show you what opportunities you might be missing. |
7 quick checks for your January content clean-up
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