About
You want to move your business forward.
Staying top of mind with your clients, prospects and employees is crucial to making that happen.
But you may not have the insight or technical know-how to combine a targeted content strategy with the best SEO practices, which will help you better connect with your audience and increase organic outreach.
I can help you with that challenge. Here’s how.
I have 7+ years of experience designing and executing content strategy.
I know how to design better content strategies and write copy that resonates with prospects while still hitting the best on-page SEO practices to elevate your business, boost organic outreach and connect your audience to your content.
I’ve worked with B2B and B2C companies such as Berkshire Hathaway Specialty Insurance, Legal & General, NerdWallet, Robinhood, Insurify, and NEXT Insurance. I know what it takes to craft targeted strategy and high-quality content.
I’m passionate about insurance.
I genuinely enjoy writing about the complexities of different insurance types and coverages. I understand how to connect with the varying target audiences in the industry — from consumers and advisors to policyholders and providers.
It’s my passion to educate consumers about insurance and technology in a way that empowers them to take action to protect themselves, their businesses and their families with the right coverages, ultimately giving them peace of mind and financial security.
I understand the big picture.
My insurance industry experience allows me to add value beyond the writing and help clients at a more strategic level with their content. I can pull back the curtain to see the big picture and how it can be shaped. By focusing on the details of what needs to change or be refined, I can help you get the absolute most value out of content marketing writing and your editorial strategy.
I’m reliable and easy to work with.
You might feel anxious about working with a new writer. But I’ve got you covered. I’ve got years of experience designing strategy and writing long-form and short-form content for B2B and B2C audiences in the areas of insurance and technology. You can feel confident that I’ll deliver an original, clear approach on deadline and on budget.
In a world where many creatives treat commitments and deadlines as a suggestion, I don’t take responsibility lightly. Your time is valuable, and I have never missed a deadline.
My Background
Hi, I’m Amy Beardsley.
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I have a Bachelor of Science in Business Administration with a minor in Legal Studies.
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I live in Michigan with my husband, daughter and cat named Peaches.
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Before becoming a content strategist, I was a probate court administrator.
During my role as court administrator, I developed a passion for insurance and financial preparedness. Every day, I worked with people (and their loved ones) who didn’t know or understand the risks of not having an estate plan. Their lack of knowledge often made their vulnerable situation much, much worse.
The heartbreaking circumstances led me to want to educate and empower as many people as possible.
Planning for the future is about more than peace of mind. It’s about finding affordable ways to manage risks and get some breathing room to recover when life hits you out of nowhere.
My legal expertise has equipped me with the ability to simplify complex technical jargon into language that’s easy to understand. Now, I draw upon that skill to help my clients.
Together, we can educate your target audience and help them safeguard their futures.
Contact Me
Are you ready to dive into a project? Or do you have questions about how we could work together? Let’s talk! I’d love to meet you and learn more about your goals.