AI is shaking up how people find answers, and that’s challenging everything we thought we knew about content strategy.

We’ve all fine-tuned SEO, optimized user journeys, and created content that converts. But now? People are bypassing our optimized content for instant answers from ChatGPT, Perplexity, and Gemini. And honestly, can you blame them? As much as I don’t want to admit it, I’ve clicked on that “AI Overview” in Google when I’ve been short on time. (Please tell me I’m not the only one???)

But this isn’t just another algorithm update. It’s a fundamental shift in how people consume information.

Here’s the thing: you’re not new to change. You’ve navigated big shifts in the past. The difference now is that it’s not just about adapting to a new platform – you need to understand how AI tools think and what they prioritize. Each tool has its own “personality” that affects how it presents content.

And figuring out which your audience prefers is the key to knowing where to direct your SEO team’s efforts moving forward.

– Amy