Why Stories Matter in Content Marketing

Why Stories Matter in Content Marketing

After putting a ton of thought, blood, sweat, and tears into creating content, the last thing you want is for your readers to click out of the article after reading just a few sentences. Your goal should be to keep your target audience engaged and wanting to soak up...
7 Signs You Need a Website Content Inventory

7 Signs You Need a Website Content Inventory

Every website should undergo a content audit from time to time. A B2B content audit analyzes your content and its performance. The audit can help identify content strengths and weaknesses. Once you know which areas need improving, you can start to build a strategy for...