Jul 1, 2026 | Uncategorized
An AI workflow audit is a systematic review of how your marketing team actually uses AI across content production. You map every touchpoint, evaluate risk and quality, and turn scattered experiments into documented processes. For most marketing teams it takes two to...
Jun 3, 2026 | AI for Content Teams
tl;dr: Most marketing teams trying to fix their AI output reach for a bigger prompt library, but the better move is a documented workflow that defines inputs, review steps, and ownership. A prompt tells the model what to generate once. A workflow decides who feeds it...
May 27, 2026 | AI for Content Teams
tl;dr: To check if AI tools are citing your content, run the same prompts your buyers would use in ChatGPT and Perplexity. Then look for two things: whether your brand is named in the answer, and whether your URL shows up in the source list. Mentions don’t drive...
May 15, 2026 | AEO & Search Visibility
Insurance content shows up in AI answers but doesn’t drive traffic because there’s a difference between being mentioned and being cited. A mention is when an AI tool names your brand inside the body of its answer. A citation is when an AI tool surfaces...
Apr 2, 2026 | Content Strategy
If you’ve ever sat in a marketing meeting thinking, “I have no idea if this is actually working,” you’re not alone. Most insurtech teams track activity, not impact. They know how many blogs they published or how many impressions they got, but not what those numbers...
