Why Stories Matter in Content Marketing

Why Stories Matter in Content Marketing

After putting a ton of thought, blood, sweat, and tears into creating content, the last thing you want is for your readers to click out of the article after reading just a few sentences. Your goal should be to keep your target audience engaged and wanting to soak up...

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Why a Blog Editorial Calendar Will Transform Your Writing

Why a Blog Editorial Calendar Will Transform Your Writing

Any business that regularly publishes content will benefit from utilizing a blog editorial calendar (sometimes called a blog content planner). Keeping track of upcoming content will help you stay organized and save you time, but that’s not all. Using this type of...

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7 Signs You Need a Website Content Inventory

7 Signs You Need a Website Content Inventory

Every website should undergo a content audit from time to time. A B2B content audit analyzes your content and its performance. The audit can help identify content strengths and weaknesses. Once you know which areas need improving, you can start to build a strategy for...

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Reasons Your Post Won’t Rank (and what to do about it)

Reasons Your Post Won’t Rank (and what to do about it)

It can be frustrating when you spend so much time creating a perfectly optimized post, only for it to not rank on Google and other search engines. However, there are several factors that search engines take into account when deciding what posts to show first, and...

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7 Elements of Every Successful Content Marketing Plan

7 Elements of Every Successful Content Marketing Plan

Every business needs an effective marketing plan to build and sustain a healthy bottom line. Unfortunately, people often confuse a marketing strategy with a marketing plan. While both are essential components of marketing, they are not the same thing.  It’s...

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What You Need To Know Before Hiring A Freelance Writer

What You Need To Know Before Hiring A Freelance Writer

Imagine unlocking the secret to skyrocketing your website's traffic and engaging your audience like never before. The key? High-quality, compelling content created by a skilled freelance writer. Having a freelance writer by your side helps you level up your online...

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How A Freelance Writer Can Boost Your Business

How A Freelance Writer Can Boost Your Business

If you’re a business owner, a freelance writer can boost your business by making your content marketing messages clear and convincing to your customers. Content is king and – as part of your marketing strategy – it will either work for you or against...

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5 Signs It’s Time to Hire a Freelance Writer

5 Signs It’s Time to Hire a Freelance Writer

If you have a business, you know that compelling content can drive consumer engagement and increase sales. But what if you don’t have the time or know-how to research, write, and publish articles on your blog? The solution is to find a writer. But where should you...

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