An AI workflow audit is a systematic review of how your marketing team actually uses AI across content production. You map every touchpoint, evaluate risk and quality, and turn scattered experiments into documented processes. For most marketing...
Why Your Marketing Team Doesn’t Need More AI Prompts
tl;dr: Most marketing teams trying to fix their AI output reach for a bigger prompt library, but the better move is a documented workflow that defines inputs, review steps, and ownership. A prompt tells the model what to generate once. A workflow...
Is Your Content Cited in AI Answers? Check In 10 Minutes
tl;dr: To check if AI tools are citing your content, run the same prompts your buyers would use in ChatGPT and Perplexity. Then look for two things: whether your brand is named in the answer, and whether your URL shows up in the source list....
Why Is Your Insurance Content Showing Up in AI Answers but Not Driving Traffic?
Insurance content shows up in AI answers but doesn't drive traffic because there's a difference between being mentioned and being cited. A mention is when an AI tool names your brand inside the body of its answer. A citation is when an AI tool...
Content Marketing for InsurTech: How to Build a 90-Day Measurable Roadmap
If you’ve ever sat in a marketing meeting thinking, “I have no idea if this is actually working,” you’re not alone. Most insurtech teams track activity, not impact. They know how many blogs they published or how many impressions they got, but not...
Why InsurTech Compliance Reviews Take Forever (and the 3-Step Fix)
If you work in InsurTech, you know this pain: compliance reviews kill content momentum. You can have the perfect headline, the perfect CTA, and still wait weeks for approval. By the time a post goes live, the news cycle may have moved on or the...
Your InsurTech Content Team Doesn’t Need More Ideas
If your content calendar overflows with ideas but nothing moves the needle, here's the truth: You don't have a creativity problem. You have a clarity problem. Most InsurTech teams drown in ideas — campaign concepts, trending topics, keyword...
How One InsurTech Client Increased Their Content Performance Without Publishing More
Most InsurTech marketing teams think more content equals better results. But publishing frequency and content performance aren't the same thing. One of my clients discovered this after months of weekly posts that generated traffic but zero pipeline...
Your content calendar shouldn’t be a prison sentence
On Fridays, I like to take a step back and offer something to help you end the week on a high note. We've spent all week talking about strategic content and business goals (important stuff!), but here's what I really want you to take into the...
How to know if your content is working (and what to do if it isn’t)
You create content and hope for the best. But there's a better way than throwing darts in the dark. Step 5: Figure out what's actually working Measuring how well your content performs doesn't have to be overwhelming. You just need to focus on a few...
How to make your content actually move the needle
Now that you know what your business needs and who your audience is, let's get to the fun part of actually making this work for you. Step 3: Set content objectives that support your business goals Now, I know that sounds like something from a...
The first 2 steps to making your content actually work
Before you write another blog post or craft another social caption, pause for a second. What's the real goal here? It seems obvious. But it's important to take a step back and assess what you're trying to accomplish... because if you don’t know...
Why most business content fails (and how to fix it)
I was reading through the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, and something stood out to me: A pretty big chunk (58%) of B2B marketers say their content strategy is only...
Here’s the morning routine I’ve been trying (and it’s working!)
Mornings are a mixed bag, aren't they? Some days, you wake up feeling ready to take on the world. But other days, the bed is too comfortable, and the thought of facing your to-do list is overwhelming. Well, at least that's how mornings are for me....
How to test your brand’s visibility in AI tools
I've been experimenting with this lately, and I've got a 3-prong approach for doing an AI visibility check. First, load up ChatGPT, Perplexity, and/or Gemini (or any other AI tool of choice). Now, try some searches your target audience would use...