Yesterday, I mentioned the three types of AI tools and how they work, the next step is figuring out which one your audience is actually using to find your content.How do you even track that?Simple. We can look at the data. Here's a quick checklist...
3 types of AI search and what they mean for your content strategy
Still thinking about the way AI is changing how people find answers? Me, too. And it’s time to start adapting. So, what can we do? Well, first, we need to understand how AI systems think and what they prioritize when presenting content. Each AI...
AI Isn’t Just Changing Search – It’s Changing Content Strategy
AI is shaking up how people find answers, and that's challenging everything we thought we knew about content strategy. We've all fine-tuned SEO, optimized user journeys, and created content that converts. But now? People are bypassing our optimized...
Why taking a break is the hardest part of my workday
Some people look for reasons to take a break at work. I'm not one of those people. I hate taking breaks. I worry that stepping away from a project, even for a few minutes, will make me lose my momentum. I start thinking, "What if I forget...
Your content is ready for a comeback
You know that feeling when you're racing to get next week's blog post out, and your existing content is just... sitting there? Here's something I learned from working with businesses like yours: those "old" posts are huge opportunities, just...
You should be creating content that aligns with business operations
I'm seeing a trend in content... AI is helping us leverage more customer insights into our content strategies, but many content teams are missing the mark. The real differentiator? Understanding the regulatory and operational factors driving...
The content challenge every regulated industry faces
Quick question: How often do your subject matter experts push back on "simplified" content because it doesn't capture all the technical nuances? It's the classic content marketing challenge in our space – especially when one wrong word could have...
What Skechers can teach us about content strategy
I came across an article in the WSJ over the weekend that made me pause. Skechers, yes, the brand known for comfortable shoes, has become the third-largest footwear company globally — without doing things the way Nike or Adidas do. While...
Here’s why I love content audits (really!)
Content audits are about as fun as doing your taxes. But they're super valuable when done right. Before you invest your team's time and resources, let's take a step back... Ever wonder why you should bother doing a content audit? It's a fair...
My end-of-day ritual for actually turning “off” work mode
Quick question: How many times have you "finished work" only to find yourself checking Slack from the couch three hours later? (If you're anything like me, the answer is... a lot.) That's why I started doing something called a "shutdown ritual."...
7 quick checks for your January content clean-up
Anyone else get that fresh-start feeling in January? While everyone else is organizing their closets, let's do something that'll actually boost your bottom line - a quick content cleanup.Here's a cheat sheet:1. Double-check your Google Business...
The “before and after” trick that boosts your rankings
You don't need to start from scratch when updating an old blog post. Instead, look for spots where you can add current examples, freshen up those dusty statistics, or break up dense paragraphs with helpful bullet points. Let me give you an example...
Spy on your competition (in a totally legal way)
Are your competitors dominating the first page of Google SERP? If you've ever wanted to peek inside their content strategy, you can - because it's hiding in plain sight! When you're working to improve your rankings, think of those top 3 search...
Your hidden traffic goldmine is on page 2
Want to know a secret about those blog posts hanging out on page 2 of Google? They're not lost causes... they're actually your quickest path to more traffic. Here's why: When your content ranks in positions 5-20, it means Google already likes what...
Overthinkers, this one’s for you
Fridays are the perfect time to pause, take a breath, and refocus - not just on work, but on you. Starting today, I’m introducing a little tradition: Friday Focus. Each Friday, I’ll share something to help you end the week on a high note - a tip...