Broken links? Here’s what to fix first

Jan 7, 2025

Thanks to everyone who replied to yesterday’s broken link audit offer! Those 3 spots went fast.

Now, what do you do with the list of broken links? Before you rush to fix them all, let’s talk about smart prioritization.

Start with the pages that matter most: your conversion drivers, high-traffic content, and key pillar pages. These are your money makers, and every broken link here is costing you.

Tomorrow, I’ll share the three ways to handle broken links – and when to use each one.

– Amy

3 Fintech Plays You Can Steal and Start Using Today

I analyzed the top B2B fintech brands, identified three plays that consistently work, and adapted them for the realities of insurtech.

Grab the guide and put it to work.