Apr 2, 2026 | Content Strategy
If you’ve ever sat in a marketing meeting thinking, “I have no idea if this is actually working,” you’re not alone. Most insurtech teams track activity, not impact. They know how many blogs they published or how many impressions they got, but not what those numbers...
Jun 26, 2024 | Content Strategy
Every website should undergo a content audit from time to time. A B2B content audit analyzes your content and its performance. The audit can help identify content strengths and weaknesses. Once you know which areas need improving, you can start to build a strategy for...
Jun 13, 2024 | Content Strategy
It can be frustrating when you spend so much time creating a perfectly optimized post, only for it to not rank on Google and other search engines. However, there are several factors that search engines take into account when deciding what posts to show first, and...
Jun 7, 2024 | Content Strategy
Every business needs an effective marketing plan to build and sustain a healthy bottom line. Unfortunately, people often confuse a marketing strategy with a marketing plan. While both are essential components of marketing, they are not the same thing. It’s...
Aug 13, 2023 | Content Strategy
If you’re a business owner, a freelance writer can boost your business by making your content marketing messages clear and convincing to your customers. Content is king and – as part of your marketing strategy – it will either work for you or against...
Aug 13, 2023 | Content Strategy
If you have a business, you know that compelling content can drive consumer engagement and increase sales. But what if you don’t have the time or know-how to research, write, and publish articles on your blog? The solution is to find a writer. But where should you...
