Everyone looks at page one of Google for keyword ideas, but do you know how to spot the hidden clues?
Pay attention to these small details:
- Word count: Are top-ranking articles short and snappy or detailed and in-depth?
- Tone: Do they go formal or keep it conversational? Tone tells you who the audience is.
- Extra media: Do top results often include visuals, charts, or even embedded videos?
These “clues” tell you what users are responding to. More often than not, they’ll give you hints on how to structure your content so it’s not just relevant but optimized for what readers expect.
It’s the small stuff that can make a big difference.
– Amy
