It’s easy to fall into patterns, in our personal lives and professional ones, too. When it comes to marketing, we might rely on the same content formats, keyword strategies, and messages because that’s what worked before.

But is “what worked” still relevant?

When was the last time you revisited your content strategy through the lends of search intent?

Behaviors evolve, customers change. If you’re relying on old habits, you’re missing out on potential engagement and conversions.

Where your audience is matters more than where they were. If you’re not adapting your content to meet them there, your competitors will.

– Amy