Here’s a simple strategy I use with clients to create more engaging content: include answers to related questions that readers often have on a topic.

How do I find those questions? I look at the “People Also Ask” section, then dive into “People also search for” at the bottom of Google’s SERP. Often, I’ll add these questions as subheadings or a quick FAQ section. When we do this, readers stay longer, and engagement goes up because we’re answering everything they might be wondering.

Try adding just a few questions in your next piece and see if you notice a boost.

– Amy