What You Need To Know Before Hiring A Freelance Writer

May 28, 2024

Imagine unlocking the secret to skyrocketing your website’s traffic and engaging your audience like never before. The key? High-quality, compelling content created by a skilled freelance writer.

Having a freelance writer by your side helps you level up your online presence. By continuously publishing captivating content, you’ll attract more visitors, convert them into loyal customers, and watch your business soar to new heights

But here’s the catch: not all freelance writers are created equal. Choosing the wrong writer can lead to missed deadlines, subpar content, and a whole lot of frustration. So, how do you find the perfect wordsmith to bring your brand’s voice to life?

1. Know What You Are Paying For

Hiring a freelance writer is like working with a company, and it’s critical to know what you are paying for. You should ask what is included in the cost of the service. Some of the things to ask include: 

● How long will the blog post or article be?

● Will the writer look for keywords, or is it your responsibility?

● Does the post include photos, images, or graphics?

● Does the writer provide research?

● Will the writer add external links to relevant content? 

2. What Type Of Writer You Need

When you’re  looking for a freelance writer, you might see terms such as content writer, copywriter, and content marketer. While one writer can create different types of content, it is crucial to know what you need to know who to hire.  

Copywriter

You need to hire a copywriter if your primary goal is to increase conversion rates or if you need to build landing pages to sell things. Copywriters have the skills and the knowledge to write sales copy. 

A professional copywriter is focused on advertising to help your customers take immediate action.

Content Writer

When you want to create articles to feed your blog, you need a content writer. Content writers can tell a compelling and professional story. 

A content writer’s primary goal is to develop long-form, research-driven articles. They know how to improve SEO as they optimize the content they are writing. 

Content Marketer

A content marketer is someone who can develop an entire strategy and content calendar. Their job is to research your industry, customers, and trends to find ideas that will impact your audience. 

Usually, content marketers are in charge of ideation to hitting publish. 

3. Get To Know Your Freelance Writer

It is a wise idea to pick two to three freelance writers and interview them before you hire one. Don’t just pick anyone. The main purpose of asking questions is to ensure you are selecting a reliable and knowledgeable writer.  

Remember that freelance writers are working for you, so you can question them the same way as you would other potential hires. 

4. Create a Marketing Plan

Before hiring a freelance writer, you need a marketing plan to understand how their writing will support your business. Make sure to provide the writer with essential information such as your target audience, goals, competitors, etc.  

Giving relevant information about your business will allow the writer to create and adjust the content to more effectively boost your business. 

Finally, you have to keep in mind that content marketing is an investment. It is a long-term play. Make sure to have a budget and select the best freelance writer within your financial plan.