| Ever noticed the “People Also Ask” box on Google? That section is pure gold. I use it for clients all the time to help their content address what people really want to know. Here’s how: First, I search the target keyword and check out those “People Also Ask” questions. Each question is basically a window into what the audience is curious about. So if I’m helping a client with an article, we weave in answers to these questions right into the content. It builds trust because we’re showing readers we get them — and it’s great for rankings. Next time you’re writing, grab a few of those questions and see where they fit naturally. You’ll be surprised at how much it boosts engagement when your content gives people exactly what they’re looking for. – Amy |
How I use Google’s FAQs to get inside the minds of customers
3 Fintech Plays You Can Steal and Start Using Today
I analyzed the top B2B fintech brands, identified three plays that consistently work, and adapted them for the realities of insurtech.
Grab the guide and put it to work.
