I’ve been experimenting with this lately, and I’ve got a 3-prong approach for doing an AI visibility check. First, load up ChatGPT, Perplexity, and/or Gemini (or any other AI tool of choice). Now, try some searches your target audience would use and apply my 3-prong approach:

• Visibility: When you ask about topics in your industry, does your brand come up in the results? Are you mentioned in a list of top resources, or are your competitors being highlighted instead?
• Citation: Are these AI tools actually citing your content? If they’re not, we need to figure out why. Is your content too broad or lacking authoritative signals?
• Gap analysis: If your brand isn’t showing up as much as you’d like, ask yourself what’s missing. Is your content answering the right questions? Maybe your insights are buried in paragraphs when they should be bullet points? Or maybe you need to add a well-structured FAQ section?

Once you’ve got a clear picture of how your content shows up in the world of AI, you can start optimizing it for better performance across these platforms.

– Amy