When your content misses the mark on search intent, it’s not just that one page that suffers – it can drag down your whole site.

If your content doesn’t match what users are actually searching for, they bounce… leading to poor engagement.

And if it happens often enough?

Search engines start seeing your site as less trustworthy or authoritative. It’s one of the quickest ways to hurt your rankings.

If your pages aren’t performing like they used to, or your keyword strategy feels off, search intent is one of the first things to audit.

– Amy