It’s January, and you’ve probably run into a lot of people (and businesses) chasing those big, splashy transformations. Sure, they look impressive on LinkedIn. But real growth? That comes from small, intentional fixes.

Here’s one tiny fix that packs a punch: broken links. These quiet SEO killers do two things – they confuse Google’s crawlers and frustrate your readers. Both tank your rankings.

I’d recommend a premium tool to sniff out your site’s broken links. One of my favorites is Screaming Frog’s SEO Spider, but Semrush has a Site Audit and Backlink Audit tool that can help, too.

🎁 Special offer (first 3 responses only): I’ll check your site for broken links and send you a spreadsheet of what needs fixing. Just hit reply and tell me: What’s the one content marketing challenge you want to tackle this year?

– Amy