AI won’t be the main course in your content strategy, but it can be the secret ingredient that adds extra flavor. Here’s one use case to consider:
Your subject matter experts (SMEs) have a lot of knowledge but limited time. AI can help you make the most of what they give you by repurposing content through a different lens.
For example, you can take a pillar page and prompt ChatGPT to create tailored summaries for different personas or audience segments.
Here’s a prompt you can start with:
I have a pillar page on [Insert Topic], which is aimed at a broad B2B audience. I need to break down and tailor this content to different key personas. The main personas are:
- Financial manager/controller
- HR manager
- Legal advisor
- Operational manager
- Small business owner
- Startups/entrepreneurs
For each persona, please:
- Reframe the content to emphasize their specific pain points, concerns, and decision-making criteria.
- Use a tone and approach that resonates with their role and priorities.
- Keep the core message aligned with the original content but highlight the aspects that matter most to them.
Let’s start with the financial manager/controller. Break down the content from the perspective of the financial impact and value proposition without duplicating any content. [Paste article copy here]
Now, instead of waiting for your SMEs to generate fresh ideas, you’ve got multiple angles for different personas – all from one piece of content.
Efficiency meets expertise!
– Amy
Repurposing content with AI is just one tool in the kit. If you’re looking for a tailored approach to align your content with business goals and truly connect with your audience, let’s talk. I can help you turn content into conversions – without the heavy lifting.
