Google started rolling out its August 2024 core update last week, and I’m anxious about how it will shake things up. After seeing how some of my clients got hit by last September’s update, I’ve learned to be cautious.

This update will take about a month to fully roll out, and the best thing we can do right now is… wait. I know, it’s not the most exciting strategy, but it’s often the smartest one.

Hold off on those SEO tweaks and major content updates until we see where this update lands. Once the dust settles, we’ll have a better idea of what’s changed and how to adjust.

In the meantime, keep an eye on your data, but resist the urge to react too quickly. Sometimes, patience really is the best strategy.

– Amy