Here’s a simple truth: Your customers don’t think in keywords – they think in solutions.

So, when crafting your content, stop focusing on keywords and start focusing on how you can solve your audience’s problems. It’s not about writing for search engines – it’s about writing for people.

Take small business insurance, for example. Instead of just covering the basics, like what kinds of insurance exist or how to avoid paying too much, dive deeper into topics that your audience cares about, like how to assess the right coverage for your business size or how to navigate industry-specific insurance needs.

Not only does this approach make your content more engaging and valuable, but it also aligns with what Google values: expertise, context, and user intent.

– Amy