We hear it all the time: “Repurpose your content!”

Taking what you’ve already created and giving it new life can help you get more mileage out of your content. It’s a no-brainer, right?

Maybe not.

First, you need to ask yourself one critical question: “Why do I want to repurpose this content?”

It’s easy to get caught up in the idea of maximizing your content’s reach, but not every piece is worth repurposing. If the answer to why isn’t clear or compelling, you might be wasting your time on content that’s outgrown its purpose.

– Amy