I’m obsessed with product reviews. It’s rare for me to buy anything without first researching what customers have to say.
I want to know if the product lives up to the hype that the marketing team puts together.
Client testimonials play the same role. Not only do they validate your expertise, but they also create a genuine connection with potential clients by providing success stories they can relate to.
Are you featuring client testimonials prominently on your site and in your content?
– Amy
