Time to declutter your content strategy

Aug 22, 2024

We’ve been sorting through our garage, deciding what to keep and what needs to go. It’s amazing how much stuff piles up – things that seemed useful once but now just take up space.

As I sifted through old tools, forgotten gadgets, and mystery items, I realized it’s all about choosing what really adds value to my life and letting go of the rest.

It’s the same with content planning…

It’s easy to collect ideas that seem promising at first, but when you take a closer look, some just don’t fit the bill. The key is to focus on topics that solve your audience’s problems or provide genuine insight.

So, the next time you’re planning content, ask yourself: Is this topic like that old gadget gathering dust, or is it the reliable tool you reach for time and time again?

– Amy

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I analyzed the top B2B fintech brands, identified three plays that consistently work, and adapted them for the realities of insurtech.

Grab the guide and put it to work.