Reasons Your Post Won’t Rank (and what to do about it)

Jun 13, 2024

It can be frustrating when you spend so much time creating a perfectly optimized post, only for it to not rank on Google and other search engines. However, there are several factors that search engines take into account when deciding what posts to show first, and mastering them all isn’t as easy as some people think (especially since the algorithms can change at any time). The good news is that some solutions are simpler than others. 

Here are some of the most common reasons you might ask yourself, “Why can’t I rank?” after failing the first time (and what you can do to fix it).

Your content doesn’t have links

Not using links (or the right type of links) in your content might be one reason your post isn’t ranking. Google uses links to understand your content and website, so not using any or using the wrong kind can result in poor ranking.

The solution

Incorporate internal links from your website into your content. Ensure the links are placed where they make sense and are relevant to the reader. It’s also a good idea to add external links to high-authority websites that share your niche. 

Your content lacks depth or writing structure

How helpful and insightful is your content to the reader? Answering this question is especially important if there is a lot of competition for your keyword. If a competitor’s post is more insightful and easier to read than yours, chances are your competitor will rank in a more favorable spot (causing you to rank lower).

The solution

Create original content with unique insights or perspectives to make your content stand out. Use examples, case studies, or data to back up points and add depth. Including structure in your content can also help. Try incorporating bullet points or charts to make your post more reader-friendly.

You’re targeting the wrong keywords

Have you asked, “What page do I rank on Google?” If you’ve entered your keyphrase into Google but can’t find your post on the first page, your keyword might be the problem.

Content and keywords must match the intent of people searching for your keyword. This means that for your content to rank well, people must be searching for your keywords and looking for the topic of the post. Simply choosing a keyword (whether it has a high search volume or not) will not typically result in a favorable ranking.

The solution

Understand what your audience is searching for and tailor your content to meet these needs. It is much easier to rank on Google when you are already using trending keywords and writing on topics that your audience is looking for. You can use keyword research tools to identify what your target audience is searching for.