Here’s a question for you: How often are you checking Google’s top results before writing a single word?

If the answer’s “not often” or “never,” you’re probably missing out.

You don’t have to be a mind reader to create content that ranks. Just check out Google’s first page.

When you search for your target keyword, Google shows you the content it thinks best fits the searcher’s intent. It’s like a cheat sheet for what your audience wants, right there on page one.

Want a roadmap? Look at:

• Preferred formats (guides, lists, etc.)
• Most-used subtopics (highlighted right in “People Also Ask”)
• Top examples of content that engages users most.

Your competitors’ strategies are practically handed to you in the SERPs! Take 10 minutes to analyze the top results, take the best ideas and make it better.

– Amy