Want to know a secret about those blog posts hanging out on page 2 of Google? They’re not lost causes… they’re actually your quickest path to more traffic.

Here’s why:

When your content ranks in positions 5-20, it means Google already likes what you’re saying. You just need to give it a little extra oomph to reach page one.

Think of it like a job interview. Making it to the second round means you’ve got potential… you just need to polish up a few things to land the gig.

– Amy